About

Michael ID builds products for better brand decisions.

Michael ID Ltd is a UK product company working across brand strategy, identity, decision systems and artificial intelligence. We build focused products around specific brand decisions rather than trying to solve every problem with one platform.

BrandForgeAI™Brand analysis and decision support
IdentityLabAIIdentity exploration and development
StrategyLabAIStrategic exploration and decision support

Strategy first.
AI second.

AI is exceptionally good at processing information, finding patterns and exploring possibilities.

Human judgement still determines what matters, what fits the context and what deserves to move forward.

We build around both.

Founder

Adam Michael

Founder, Michael ID Ltd
Creator of BrandForgeAI™

Adam works across brand strategy, identity and AI-enabled systems, combining design experience with a systems-led approach to building brands.

Founder portrait
Image to be supplied